TikTok is introducing a fresh option that enables them to lessen the volume of AI-made videos appearing in their feeds. This step comes as the platform disclosed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale release. This advancement aligns with a rise in AI content, spurred by recent content generation software.
The Broader AI Trend
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature clips produced artificially. A large amount of this content is deemed “AI slop”, a term for substandard, factory-style content that is typically nonsensical or bizarre.
Based on user feedback that many people like content created using AI tools, including computer-generated images to educational videos, and we aim to give people the ability to adjust the amount of that, based on their own preferences,” stated a platform representative.
AI on the Platform
The platform announced that there are presently 1.3 billion videos on its network tagged as made with AI. In total, more than 100 mn pieces of content are uploaded to the platform every day, making AI content a minor portion of its complete catalog.
How to Adjust Settings
Members will be able to reduce or increase the amount of artificial media they view by opening the topic control option in the app and selecting the AI content topic. Additional categories that are already be controlled under the filter cover current affairs, fashion, cosmetics, and movement.
Content Labeling and Policies
Its guidelines mandate users to tag convincing artificially created content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its user guidelines.
Additionally, the platform will henceforth add an AI-generated watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This action is aimed to help prevent users from attempting to evade the labeling process.
AI Literacy Programs
TikTok is also establishing a $2 million awareness program for experts and organizations to produce learning resources about responsible artificial intelligence. This project will benefit non-profit groups focused on training programming and robotics.
Platform Protection
The platform has supported its moderation strategy, amid controversy over plans to make redundant hundreds of safety staff in the UK. TikTok is set to reduce 439 jobs in its trust and safety team in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can shield workers by filtering out the most distressing content before it gets reviewed by people. The company reported a notable drop in explicit and harmful content handled by human moderators over the previous year due to reliance on its AI tools.
It is vital to combine people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is making a difference work at speed.”
